Digital Marketing Coordinator

Job Details Hiring Organization Patterson Dental Post Name Digital Marketing Coordinator Qualification Bachelor’s degree in Communications, marketing, or a related field is required. Industry Private Employment Type Full Time Work Hours 8 Hours Salary CAD 35 To CAD 40 Per Hour Location Montreal, Québec, Canada H3C 1A8 Job Description The Digital Marketing Coordinator’s mandate is to assist in creating engaging communications and content to drive proactive and continuous communication. Also, coordinate in building a captivating social media presence as well as contribute to the development of our social media and brand strategies. Manages day-to-day web updates including products updates, promotional activities, and web content Coordinate web updates and activities. Maintain web content and act as the first level support for web-related inquiries. Coordinates digital communications (email blasts). Coordinates digital engagement and communications initiatives on web and social media channels. Maintain/update customers’ marketing mailing and emailing lists. Assists in creating dynamic written, graphic, and video content that promotes audience interaction increases audience presence on brand websites and encourages audience participation. Assists the marketing team with developing annual timelines and schedules for social media campaigns, online brand activities, customer digital communication, and strategic online plans. Analyzes and reports on key digital initiative analytics monthly, making suggestions on where/how to improve.  Coordinates with the 9 branches across Canada different web-based activities and campaigns. Performs other duties as assigned. Skills: Bachelor’s degree in Communications, marketing, or a related field is required; Excellent written and oral communication skills are required in French and English. Able to deal with people sensitively, tactfully, diplomatically, and professionally at all times. Results-oriented person. Proficiency in Microsoft Applications. Proficient with Microsoft Office and familiar with graphic, publishing, and web development software Knowledge of the dental industry is an asset. Job summary: The mandate of the Digital Marketing Coordinator is to help create engaging communications and content to foster proactive and ongoing communication. Additionally, he/she will coordinate the establishment of an engaging social media presence and contribute to the development of our social media and brand strategies. Essential functions: Manage daily web updates including product updates, promotional activities, and web content. Coordinate web updates and activities. Maintain web content and provide first-level support for web-related inquiries. Coordinate digital communications (electronic messages). Coordinate digital engagement and communication initiatives on the web and social media. Maintain customer mailing and email lists. Help create dynamic written, graphic and video content that fosters audience interaction increases audience presence on brand websites, and encourages audience engagement. Assist the marketing team in establishing annual schedules and timelines for social media campaigns, brand-related online activities, digital customer communication, and online strategic plans. Analyze key digital initiatives and report on them monthly, suggesting where and how to improve these initiatives. Coordinate with the 9 branches across Canada the various activities and campaigns on the web. Perform other duties as required.

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